Convert visitors into hotel customers – Website design and content management system

If you want to convert visitors into hotel customers via an online booking, you need to give them some very good reasons to book.

Your website is the public face of your hotel and, for many travellers, the first point of contact. In most cases, they won’t know you, your hotel or your locality. They’re flying blind

Look the part

So, first and foremost, your website has to look the part. Visually, it must convey authority, credibility, professionalism and – depending on your target market – some degree of sophistication. It needs to make a positive, lasting first impression.

Easy to use

But that’s just the start of it. First impressions are vital, but they don’t drive bookings. To be truly effective, your website must also be easy to use, and it must guide your visitor through a pre-planned series of steps designed to persuade them to book online (else, return when they’re ready to book).

Just right for your customer

To do this, you must be able to anticipate your visitor’s frame of mind when they arrive at your site, their intentions (buy or research?), the information they’re looking for, the sorts of things that will impress, and the user experience they expect from a trusted e-commerce website (such as the placement and wording of menus, font size and colour, and form design and standards).

Easy to maintain, yourself

Of course, travellers’ needs and the tourism environment change often, quickly and without warning. To remain competitive, you must be able to adapt your website to changing tastes, requirements and expectations, and you must be able to do this cost-effectively. In most cases, this means you have to be able to

update your website content yourself

.

All websites designed and built by us at Hotel Online Marketing come complete with an easy-to-use Content Management System (CMS), which gives you complete control over virtually every element of your website. Without a shred of HTML programming experience, you can add, change or delete copy, images, pages, menus and meta-tags. If you can use Microsoft Word, you can use our CMS.

Features include:
  • » All you need to manage your content is a standard web browser
  • » Content maintenance can be delegated to other users
  • » Automatic Creation of Menu Navigation - no coding/design necessary
  • » Seamless integration with our Booking Engine
  • » Includes Image Manager to upload images to your site
  • » Includes such modules as a "Gallery" & "Links" module to quickly create such pages
  • » Secure & Fast! Built on the latest Microsoft ASP.Net technologies
  • » SEO – Automatic Creation of Breadcrumb Navigation
  • » SEO – Choose your own page filenames (e.g. include keywords) - no query string values
  • » SEO – Create/Edit Meta tags
  • » SEO – Create/Edit each Page Title


To find out more about or hotel website design and website content management system, contact us now