Online Search Engine Marketing Sydney
Online marketing services for hotels
Your hotel website may be under performing right now, but don’t lose faith. Nearly twice as many people book directly through hotel websites as through accommodation and travel directories. Done right, your own website is still the best online marketing strategy for your hotel.
The trick is knowing how to do it right. That’s where WE come in.
Effective online marketing for your hotel
In principle, ‘doing it right’ is really quite simple. It all comes down to three basic rules: your website must Attract, Convert and Retain customers.
In order to make sure our clients understand what we’re doing for them, we’ve structured our online marketing services along these exact lines. In other words, at Hotel Online Marketing Sydney we offer three core services.
» Attract - Search Engine Optimisation (SEO) – We can modify your website to grab Google’s attention and prove you’re what customers are searching for.
» Convert - Website Design & CMS – We can design and build you a new search-friendly website that compels travellers to book online (and which you can maintain yourself).
» Retain - Customer Relationship Marketing, CRM – We can give you the tools to enhance your relationship with existing customers, including SMS, newsletter campaigns and e-postcards.
Use your time and money effectively
We know you want to do things as cost-effectively as you can, so you’ll probably want to manage things once we’ve set the wheels in motion. But we also know you're busy, and that whatever time you spend on your online marketing must be spent effectively.
Fortunately, we know the hotel industry intimately. For 15 years, our director managed small hotels under 100 rooms, then founded the Need to Escape hotel directory, and over three years, built it to become one of Australia’s top 50 ranking websites for most major hotel-related searches.
In other words, we know the drill.
We’ve designed our online marketing services around the needs of the time-poor hotel industry professional. We only give you what you need, what you can afford and what you can manage into the future.
To find out more about online marketing for hotels and how our Internet marketing services can increase bookings for your hotel, contact us now