SMS marketing – Send helpful SMS messages to your customers

Mobile phones are an ideal tool for building and strengthening relationships with your customers. To begin with, most customers have one. And because sending an SMS costs money, mobile phones aren’t prone to Spam like email is. This means customers don’t find SMS intrusive or annoying, and they tend to look at messages as soon as they arrive.

Helpful SMS marketing

SMS is particularly effective when you use it to help your customer. You might, for instance, send them some information that may save them a phone call or a few minutes on the Internet, or you might send them last-minute information when you know they’re already en-route – the sort of stuff there’s a good chance they may have forgotten. (Even if they haven’t, they’ll remember the service.)

Some good examples of helpful SMS marketing... Send en-route customers directions to your hotel from the nearest airport or train station, or where the check-in desk is, or what time the bar closes. Maybe even send them an SMS voucher for a free drink on arrival!

Just make sure the message length, timing, subject matter and writing style are always appropriate. Don’t send a lengthy and wordy discussion of the benefits of your hotel, or detailed check-out instructions!

SMS marketing – easy for you, easy for your customer

At Hotel Online Marketing, we can give you the tools you need to quickly and easily create and execute SMS campaigns. All your customer needs to do is supply their mobile phone number when they book at your website. And all you need to do is log in to your Admin panel, select a list of recipients (e.g. ‘Tomorrow’s arrivals’), type the message – or choose from some pre-written messages – and click Send. It’s that simple.

To find out how SMS marketing can enhance your hotel’s customer retention, contact us now.