What is Search Engine Optimisation (SEO)?
SEO is the art of creating a website that waves its arms at Google and says “I’m a hotel in Sydney” (or Brisbane, or Mildura or wherever you are). To do this, you actually have to build your website in a particular way so that the search engines can ‘read’ it. And you also have to use the right words in the right places to ensure they know it’s a hotel website. Only then will it appear in the right searches.
Don’t worry, it’s not nearly as scary as it sounds. In fact, once you’ve done it a few times, the technical side of search engine optimisation is pretty simple
(and we’ll help you master it so you can continue working on your ranking into the future).
Specialist SEO for the hotel industry
Like all online marketing, the real
key to it is knowing your audience. And that’s something that only on-the-ground experience can provide. You need to know what your customer is searching for, what stage of the ‘buying cycle’ they’re at when they’re searching, what words your competitors are trying to rank for, how much time and money it will take to outrank them, and how many bookings you’re likely to secure if you do.
At Hotel Online Marketing, we marry
proven technical expertise with
unparalleled hotel industry experience, to deliver a search engine optimisation service that is second to none, incorporating:
- » Keyword analysis
- » Page titles for each page
- » Meta description for each page
- » Meta keywords for each page
- » Optimised copy for each page
- » Search engine friendly file names
- » Breadcrumb navigation
To find out more about hotel search engine optimisation, SEO, for your hotel,
contact us now.