Total Solution

Combining design, SEO, development and maintenance, the Hotel Online Marketing ‘Total Solution’ really is a total solution for your hotel website, and an integral part of your Internet marketing strategy.

Design

Design and construction of a new website with a user friendly design that:
  • » conveys authority, credibility, professionalism and sophistication
  • » makes a positive, lasting first impression
  • » is easy to use
  • » guides your visitor through a pre-planned series of steps designed to persuade them to book online
  • » revolves around your visitors needs and intentions
  • » adheres to international website design coding and usability standards

Search Engine Optimisation (SEO)

Development of your website in a search engine friendly manner (i.e. search engines can ‘read’ it and interpret it correctly as a hotel website so that it appears in the correct customer searches).

SEO includes:
  • » Keyword analysis
  • » Page titles for each page of site
  • » Meta description for each page
  • » Meta keywords for each page
  • » Optimised copy for each page
  • » Search engine friendly file names
  • » Breadcrumb navigation

Content Management System (CMS)

Update your website content yourself with our easy-to-use Content Management System (CMS), which gives you complete control over virtually every element of your website, no programming knowledge required.

Features include:
  • » All you need to manage your content is a standard web browser
  • » Content maintenance can be delegated to other users
  • » Automatic Creation of Menu Navigation - no coding/design necessary
  • » Seamless integration with our Booking Engine
  • » Includes Image Manager to upload images and put them on your site
  • » Includes such modules as a "Gallery" & "Links" module to quickly create such pages
  • » Secure & Fast! Built on the latest Microsoft ASP.Net technologies
  • » SEO - Automatic Creation of Breadcrumb Navigation
  • » SEO – Choose your own page filenames (e.g. include keywords) - no query string values
  • » SEO - Create/Edit Meta tags
  • » SEO - Create/Edit each Page Title

Maintenance

Three months maintenance which includes:
  • » Continuous intensive SEO on the entire site
  • » Update home page special (weekly)
  • » SEO of new pages
  • » Create new pages for new promotions/packages
  • » Update Special Events pages
  • » Reporting on daily/monthly traffic and conversion