SEO Review
If you want to be found by the majority of travellers, you have to rank high in the search engines, so Search Engine Optimisation (SEO) is a core part of any effective Internet marketing strategy.
SEO review of existing website
Diagnostic review of your existing website for search engine effectiveness (i.e. whether search engines can ‘read’ it and interpret it correctly as a hotel website so that it appears in the correct customer searches). Includes comprehensive recommendations for your developer to implement.
Covers:
- » Prepare report on current statistics of visitors and conversion rate in
order to measure future performance of the site
- » Research an effective keyword list – We will work with you to ensure
we have all keywords covered. That is, what possible search terms
there are for your property including major keywords like “Sydney
hotels”, any major events in your area which potential customers
may searching for or other keywords like “romantic packages in
Sydney” etc.
- » Optimise your current copy for home and sub pages – that is, add more
copy to the site, specific to the agreed search terms which we will be
concentrating on
- » Search engine friendly page titles for each page – this will ensure
every single page on your site is gearing toward a specific keyword
- » Search engine friendly file names – similar to above
- » Redirect your current pages to new file name
- » Meta description for each page
- » Meta keywords for each page
- » Include breadcrumb navigation which will help with internal linking
which is important to Google
- » We will make a list of possible inbound links list for you to approach –
that is, other websites which you could approach to have them link to
your site. E.g.: Local Tourism operator
- » We will create additional Pages which will help with rankings – E.g.:
packages and attractions
- » Includes 3 months monitoring of site rankings, visitors and rankings
