Your Own Online Marketing Team
All major hotels have a dedicated online marketing team. The fact is that they
know that this investment is VITAL in capturing the ever growing number of
ONLINE customers. However, to do this you need a huge budget... Right?
Wrong. This is where we come in!
Step 1
The first thing we will do is analyse your current traffic to your site.
- How are people finding you?
- What do they do when they get to your site?
- Which page do they leave your site from?
- How much time do they spend on the site?
Step 2
Once we analyse the site we decide:
- Does the site need to be redesigned
- Or does it just need a simple tidy up
(note the above are included in the monthly fee and are not extra costs)
Step 3
We OPTIMISE the site.
Around 85% of people looking for a hotel is go to a search engine like Google. And they don’t muck around; most don’t make it past the first page of results, and almost none make it past the second.
We will work to ensure you rank high and be found by CUSTOMERS.
We research the best search terms for your property, that is what are potential customers searching to find a property like yours.
Once we have these search terms ranking high in Google, We will continue to grow the list of search terms we optimise your site for on a monthly basis.
Customer RETENTION.
On monthly basis, we keep in touch with your previous customers with the objective of making them a RETURN CUSTOMER. We do this via an Email newsletter personalised to them and you can log in and see live results from each campaign. Who opened the newsletter, what did they click on etc.
In summary, we make sure we work with you to drive your online bookings and put BUMS in BEDS!