Reinforce an enjoyable stay with a follow-up e-postcard – Email marketing

You go to a lot of trouble and expense to ensure that your customers enjoy a pleasing stay at your hotel. Why not reinforce that positive experience with a follow-up e-postcard?

Most customers know that when you send them follow-up correspondence, you’re not really doing it out of the goodness of your heart. Nonetheless, it feels like you are. They know you’re following standard marketing best practice; merely reinforcing their positive accommodation experience with a caring, personalised thank-you. But best practice or not, customers still feel good when they receive it.

This is the strength of e-postcard marketing. It adheres to all of the important principles of follow-up marketing and electronic Customer Relationship Marketing (e CRM), with added interactivity, all at a very low cost per follow-up.

What is an e-postcard?

An e-postcard is a visually pleasing, graphical email that makes one or two very quick points.

For example, you might send an e-postcard to your guest three days after check-out: “Dear Bob, Thank you for staying at ABC hotel. We look forward to welcoming you again in the near future. Visit www.ABCHotel.com and add us to your favourites, to make booking your next stay a breeze.”

Importantly, our e-postcards are entirely different from those Spam postcards that you might have received in your email inbox. Our e-postcards are only sent to people who opt in, they don’t require the recipient to click through to a website and they’re designed to your specifications. In other words, customers will be expecting it and they’ll recognise your brand when they receive it.

We design your e-postcard to your specifications, so you can include virtually anything you like, whether it’s a photo of your hotel, your surrounds, your staff, your buffet, or just something generic from a photo library. Just as importantly, we optimise all images for emailing, so they don’t take forever for your customers to download (and they don’t chew up your data transfer allowance as set by your web host).

e-Postcard marketing – easy for you, warm ‘n fuzzy for the customer

With Hotel Online Marketing, composing and sending an e-postcard is remarkably simple. Just log in to your Admin panel, select a list of recipients (e.g. ‘Last week’s departures’) and type a message – or choose from some pre-written messages. Then click Send and voila! Another even happier customer; one who’s far more likely to think of your hotel the next time they think accommodation.

To find out how electronic email marketing can enhance your hotel’s customer retention, contact us now.