Case Studies

Albury Classic Motor Inn

Client: Lexley Sewell (Owner/Manager)

Approach: Complete a redesign of current website to capture the look of the property today. Insert an online booking system to increase occupancy levels. Extensive Search Engine Optimization for related keywords with page 1 rankings on Google. New website was launched in October 2007

Results
1. Increased the number of new visitors to the website by 37%
2. Increased Google visitors by 248%
3. Delivered Page 1 Rankings for 5 of our agreed search terms
4. Increased occupancy levels by 10% and growing

Testimonial
"There has been an increase in occupancy of at least 10% - directly attributable to Sophie (Hotel Online Marketing), her understanding of the industry & expertise with Accommodation Websites"
– Lexley Sewell (Owner/Manager)

Coogee Sands Hotel & Apartments

Client:
Sam Papallo (Owner)

Strategy:
Complete a redesign of current website to capture the look and feel of the property today. Increase occupancy levels by implementing an online booking engine. Extensive Search Engine Optimization for related keywords with page 1 rankings on Google. Implemented self-edit Content Management System.
New website was relaunched in September 2007

Results
1. Increased the number of new visitors to the website by 30.3%
2. Increased Google visitors by 20.9%
3. Delivered Page 1 Rankings for 7 of our agreed search terms
4. Delivered Page 2 Rankings for 1 of our agreed search terms

Testimonial
"Our bookings have increased substantially since optimising and redesigning our new site"
– Sam Papallo (Owner)

Eight Hotels Group

Client: Konstanze Werhahn (Group Marketing Manager)

Strategy: Extensive Search Engine Optimization for related
keywords with page 1 rankings on Google.

Results
1. Increased Google visitors by 47.6%
2. Delivered Page 1 Rankings for 13 of our agreed search terms
3. Delivered Page 2 Rankings for 2 of our agreed search terms

Testimonial
"Hotel Online Marketing has delivered beyond our expectations"
– Konstanze Werhahn (Group Marketing Manager)

Robinsons in the City

Client: Tish Black (Director)

Strategy: Complete a redesign of current website and implement
self-edit Content Management System.

Testimonial
"Hotel Online Marketing offered superior customer service to the other companies I approached and was very competitive in their pricing structure. They worked with my individual requirements and found a cost effective solution to increase traffic to my website and implemented a content management system which allows me to self manage my site at a fraction of the cost of having this done externally. I highly recommend the services of Hotel Online Marketing and look forward to continuing my relationship with them in the future"
– Tish Black (Director of Sales)

Lavanda Bed & Breakfast

Client: Karen Hanlan (Owner/Manager)

Strategy: To create a brand new website and implement an online booking engine.

Testimonial
"Hotel Online Marketing has been fantastic to work with in the design and launch of my Bed & Breakfast website. The site they designed presents in exactly the way I envisaged, if not better. Once I began working with Sophie and Sherie I found their communications clear and in tune with my business concept. The training I received in operating my site has been invaluable. Now my business is up and running the website is easy for me to operate and booking system is straightforward for myself and my customers. I have had very positive feedback from those who have viewed my site in terms of its overall presentation. Thank you for helping me to launch my business so effectively – a great website makes me feel confident that my business will be a great success. I would highly recommend Hotel Online Marketing, having a professionally designed website is money well invested."
– Karen Hanlan (Owner/Manager)

Stamford Hotels

Client: Terence Gore (Web Executive)

Strategy: Extensive Search Engine Optimization for related keywords with page 1 rankings on Google.

Results
1. Delivered Page 1 Rankings for 23 of our agreed search terms

Testimonial
"Stamford Hotels and Resorts were keen to partner with a SEM company that understood the unique requirements of our Hotel group, and with HOM we found the ideal match. After our initial consultation, HOM audited our site and made suggestions on the terms we should target to not only achieve high search engine rankings, but rankings that would provide value to the group. After just three months, over 80% of the (extensive) list of terms have increased their search engine ranking results"
– Terence Gore (Web Executive)

The Gemini Hotel

Client: Ben O'Grady (General Manager)

Strategy: Complete a redesign of website and integrate a new online booking engine. Extensive Search Engine Optimization for related keywords with page 1 rankings on Google.

Results
1. Delivered Page 1 Rankings for 5 of our agreed search terms
2. Delivered Page 2 Rankings for 2 of our agreed search terms

Testimonial
"Since signing with Hotel Online Marketing not only have our bookings increased, the public in general has become more aware of our hotel, the redesign of our website is fantastic and the service could not be better."
– Ben O'Grady (General Manager)

Quest Potts Point

Client: Alison Hosman (Sales & Marketing Manager)

Strategy: Extensive Search Engine Optimization for related keywords with page 1 rankings on Google.

Results
1. Delivered Page 1 Rankings for 8 of our agreed search terms

Testimonial
"Due to the depth of their industry knowledge and personal commitment, the optimization Hotel Online Marketing has done for Quest Potts Point has significantly helped our business and has clearly increased bookings to our website."
- Alison Hosman (Sales & Marketing Manager)