Built on 15 years in the hotel industry

Hotel Online Marketing is a specialist Internet marketing service, catering exclusively to the hotel industry. Put simply, we do online marketing for hotels. And we don’t do anything else. We help your target traveller find your website, we help you convert them into customers when they do, and we help you keep them coming back.

Why just the hotel industry? And why just online marketing? Well, to be honest, that wasn’t entirely a business choice. We didn’t just decide that hotels need specialist Internet marketing expertise, and that this requirement needed to be serviced more capably and professionally (although all of that was certainly true).

The biggest reason was simply that we know a lot about just two things: the hotel industry and online marketing.

Fortunately for us, this particular skill set is exactly what’s required to effectively market a hotel website, online. For best bottom-line results for the customer, it’s not enough to know just the technical side of online marketing and internet marketing. Nor is it enough to simply have a background in the hotel industry. You need both. You need to know your audience, what they’re searching for, what stage of the ‘buying cycle’ they’re at when they’re searching, what words your competitors are trying to rank for, how much time and money it will take to outrank them, how many bookings you’re likely to secure if you do, and much, much more.

These are things that only on-the-ground hotel experience combined with proven online marketing expertise – for hotel websites – can provide.

Our hotel industry expertise

Our director, Sophie Constanti, has many years of experience in the hotel industry. For more than 15 years, she managed small hotels (under 100 rooms), then went on to found Need To Escape, one of Australia’s premiere hotel accommodation directories.

Our online marketing expertise

After launching Need to Escape in 2003, Sophie single-handedly turned it into one of Australia’s top ranking websites for most major hotel-related searches. Prior to its sale in 2007 Need To Escape attracted more than 5000 unique visitors a day, and enjoyed a conversion rate that was well above the industry average.

With such comprehensive expertise in these two fields, hotels and online marketing, the establishment of Hotel Online Marketing was almost a foregone conclusion.

More importantly, it has allowed us to design our online marketing services around the needs of the time-poor hotel industry professional. We only give you what you need, what you can afford and what you can manage into the future.

To find out how Hotel Online Marketing’s specialist online marketing service for hotels can help maximise your hotel’s revenues, contact us now.