Effective website marketing strategy for hotels

Hotel Reservations Software & Search Engine Optimisation

How many of your bookings come through your website? 5%, 10%, maybe 20%?

The fact is, 33% of all travellers book directly through hotel websites. So if less than a third of your bookings are online, your website is holding you back.

This is usually because people can’t find it, they don’t like it, or they’ve forgotten about it.

Accommodation and travel accommodation directories are a common workaround, but their cost-per-lead is very high and only 17% of travellers book through them, so they may not deliver a return on investment over the long term.

When it comes down to it, the only cost effective online presence for your hotel is your own website. But to truly earn its keep, your website must Attract (Search Engine Optimisation), Convert (website design and a user friendly reservations software system) and Retain customers. It can’t do just one or two of these things. It must do all three.

So, if you want to be found by the majority of travellers, you have to rank high in the search engines. And this doesn’t just happen by itself. You can’t just build a website and sit ‘n wait. Nor can you pay for a high ranking. You have to engage in Search Engine Optimisation (SEO).

Our hotel reservations software enables customers to check the availability of the accommodation they’re after, then book it using a secure credit card transaction – all through your website. It’s an entirely automated process, requiring no staff intervention at your end.

People want to make a reservation through your website. Let them.

Fortunately, you’ve come to the right place for help. We specialise in effective website marketing strategy. And we only do it for the Hotel Industry.

To find out more click on the below links:
Reservations Software
Search Engine Optimisation